Care package for gender transition


Care Package for Gender Transition

Product + Interaction Design

What is it?

Pride is a care package.

Who is it for?

For anyone who is going through gender transition.

How is it received?

It is ordered through a website:
For oneself
For a loved one as a gift
As a monthly subscription

Who is it for?

For people going through gender transition

Who is it for?

For people going through gender transition


"But where do I begin?"

Few hours later...

Jack (trans-male) wants to begin his transition

Few days later...

"I love it! It helped me begin my transition. I wonder what's in the next month's package"

"A care-package to get me started?
Add to cart!"

Pride is a care package to help through
gender transition using fashion

Contents of the care package

Gender transition is a difficult journey.

Usually this begins with changing physical appearance to express gender identity through fashion.

But this has challenges in itself like:

  • Mainstream fashion does not cater to the body changes that a person transitioning goes through
  • Clothes that cater to transgender needs are very expensive
  • "What do I do next?"- usually the next step is unclear leading to low confidence and confusion

Through Pride we intend to address these issues via a care package that can be delivered to every stage throughout their transition. These packages are personalized to individual needs.

Research Methods

Contextual Inquiry
Journey mapping
Literature Study
Photo ethnography

Adobe XD
Adobe Photoshop
Adobe Illustrator
Adobe Indesign

Design Methods


Unrealistic concept systems
Behavioral Prototyping
Appearance Prototyping
High-Fidelity Prototyping

My Role



Nikita Pinjare
Ajaya Pournami
Sukruti Shrivastava
Ashita Soni

12 weeks
(Sep 2019 - Dec 2019)

DESIGN process


To begin our project, we were given a prompt.

Prompt: Fashion+Equality

Through an iterative process we decided to explore fashion for the queer community.

ANALYSIS: Transition Journey ANd painpoints

1. Using fashion to express gender identity

  • After being aware of their gender identity, we found that our interviewees used fashion as a means to express themselves.
  • Cross dressing was a common occurrence in the beginning of most transitions.
  • Since their appearance matches their gender identity fashion became an important part of their transition.

2. Found limited by mainstream fashion

3. Results in low confidence and mental issues

  • Clothing needs for gender transition is different form mainstream fashion.
  • Queer/ trans fashion is more expensive than mainstream fashion and is not affordable by many.
  • For example, if someone is transitioning from male to female, their body proportions, like shoulders, waist and hips are different from conventional clothes. This is not limited to clothes, but also intimates and shoes.
  • Due to such limited options to choose their appearance from, gender transitioning leads to many mental issues.
  • Though fashion isn't the only reason, our interviewees felt that their transition would have been a better experience with more choices.
  • Also, due to anxiety and gender dysphoria, most transgenders prefer shopping online which further leads to ill fitting clothes resulting in unsatisfactory appearance.

  • She began her journey with her friend

4. Asking "What do I do next?" at every step

  • Transitioning has no handbook and differs from person to person
  • Since transitioning can begin as early as early teens to late adults, everyone has a different process.
  • Thus they require a lot of guidance and support, which could receive through online platforms.



Before beginning our research we listed everything we knew about the queer community. This helped us define our design space and also challenge our assumptions to create a better foundation of our problem framing.





Members of the queer community have a right to express themselves

People who transition to another gender, use fashion as a tool to express their identity.

Accessories that are queer specific are more  expensive than mainstream fashion.

People belonging to the queer community require support and love from friends and family

Key Insights and Values

During research we were touched by some important insights that led to the core values of our design.

Key Insights

Transition is hard because their body is new and it is hard to understand their new bodies.
Thus it is important to gain knowledge about themselves

When someone transitions, it is not only that person, but also people around them.
Thus, everyone involved needs support

One of our interviewees said, “I don’t want people to see me only as a ‘trans-woman’ and feel bad for me”
They look for empathy more than sympathy








How can we make gender transition
less challenging
throughout their journey?


Low Fidelity Prototype and Appearance Prototype

In this prototype, we iterated our idea and developed the look of our prototype. The highlights were:

The Care Package

Iteration # 1

Iteration # 2

The Website

Final design






Beginner's package

Just began transitioning and confused where to begin? Order this to ease the process.

Subscribe to periodic packages

Scale of Gender

Loved the product and need help with next stage? Subscribe to receive packages according to your needs

Not looking for binary gender but something fluid?
Move the scale to your preferred identity

Personalize Package

Want more than default items in package?
Add, personalize and receive a body template shape your clothes to the preferred gender style.

Care Package

Contents of the Care Package

Each of the products are wrapped to indicate what's inside. These are wrapped to evoke the emotions while opening a gift.

Outside of the Box

Base of the box

It is covered in Pride Colors


What to improve?

What I learnt?

  • Being around interviewees natural environment led to more answers than interviewing formally
  • Not all design solutions need technology
  • Our assumptions about the trans community clouded our judgement and thus caused our process to be chaotic. Through interviews we were proved wrong in many ways. We intend to be more objective in the future.
  • To add more features to the website after usability testing